PICKY

Food for the indecisive

I created "Picky," a meal deal brand designed to simplify choices for indecisive consumers. The packaging and branding incorporate a gambling theme, adding an element of surprise and fun to the experience. By offering three hidden meal options - meat, veggie, and vegan - customers can enjoy a stress-free selection process. The packaging is colorful and engaging, to really stand out for struggling consumers. Additionally, I designed a slot machine-style display for in-store promotions and developed unique drinks that align with the theme, further enhancing the brand's appeal. 

BRAND TOOLKIT

PACKAGING

AMBIENT MEDIA

POINT OF SALE

If you would like to see my R&D for this project, click here