THE PROCESS
THE PROCESS
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Transparency and a well-defined process are crucial for building successful partnerships. I've outlined my client and design process here to ensure you have a clear understanding of each step and when it occurs.
CLIENT PROCESS
01. Initial Consultation
Before we finalize anything, we'll have a quick 30-minute call to outline the full scope of the project, including deliverables, timeframes, budgets, and more. We'll aim to verbally agree on these details during this call.
02. Agreement & Onboarding
After our call, I'll send over a project proposal detailing the agreed-upon deliverables and quote. Once you approve, I'll share the contract, briefing template, and a 50% deposit invoice. We can only proceed once these documents are signed, paid, and filled out.
03. Design Kickoff
With the signed contract, 50% deposit, and the completed brief and moodboard in hand, I can start the design process. I'll follow each stage of my design workflow to develop a primary direction that best addresses your brief.
04. Concept Presentation
In about two to three weeks, I’ll present my work. During this presentation, I’ll walk you through each step of my design process and explain the rationale behind each decision, culminating in one final design. I'll also provide the presentation deck for your reference.
05. Review & Feedback
It's important to let the information from the presentation sink in for a day or two before giving consolidated feedback. Depending on the extent of revisions needed (if any), I may send updates via email or schedule another presentation if more explanation is required.
06. Final Approval & Delivery
Once you’ve signed off on the design, I’ll issue the final invoice. After payment, I’ll send over all the files and exports in an organized folder system for immediate use. I also like to check in with my clients a few months after project completion to see how things are going, so expect a follow-up from me!
MY DESIGN PROCESS
MY DESIGN PROCESS
By sharing my design process, I aim to provide you with a clear understanding of each step involved in creating a captivating visual identity that resonates with your audience. This ensures you know exactly what to expect and when, fostering a collaborative and efficient workflow. My goal is to keep you informed and engaged throughout the journey, ultimately delivering a final product that not only meets but exceeds your expectations.
01. Understanding the Brief & Conducting Research
01. Understanding the Brief & Conducting Research
Once I receive your brief and moodboard, I start by deeply analyzing both documents. This allows me to distill the brief into nine key success metrics that we will later use to assess the work. I then dive into thorough research to fully understand your brand's external challenges, covering industry insights, competitor analysis, and audience demographics.
Once I receive your brief and moodboard, I start by deeply analyzing both documents. This allows me to distill the brief into nine key success metrics that we will later use to assess the work. I then dive into thorough research to fully understand your brand's external challenges, covering industry insights, competitor analysis, and audience demographics.
02. Word Mapping for Concept Development
02. Word Mapping for Concept Development
Certain words from the brief will often stand out. Word mapping is a fantastic way to expand on these key terms, finding related words and visual expressions. This process sparks initial ideas and deepens my understanding of your brand from the brief and research stage.
Certain words from the brief will often stand out. Word mapping is a fantastic way to expand on these key terms, finding related words and visual expressions. This process sparks initial ideas and deepens my understanding of your brand from the brief and research stage.
03. Brainstorming Initial Ideas
03. Brainstorming Initial Ideas
Ideas begin to emerge during the first two stages, and now I start executing them. This stage is quick and spontaneous, jotting down as many ideas as possible without precision. Once I feel I've exhausted all directions, I review the sketches to highlight any promising concepts to explore further.
Ideas begin to emerge during the first two stages, and now I start executing them. This stage is quick and spontaneous, jotting down as many ideas as possible without precision. Once I feel I've exhausted all directions, I review the sketches to highlight any promising concepts to explore further.
04. Refining and Developing Concepts
04. Refining and Developing Concepts
At this point, I select 5-10 strong ideas to develop and refine. I often redraw these ideas several times before digitizing them. Once I have refined sketches, I vectorize them on the computer. Usually, one idea stands out as the winner, and I begin enhancing it with color, typography, patterns, etc.
05. Detailed Presentation
05. Detailed Presentation
With the design that best answers your brief and mission complete, I build out the brand into industry-specific mockups so you can see how your brand will take shape in the real world. I then craft an extensive presentation detailing each stage of my process and the rationale behind my decisions, which I'll present to you in a video call.
With the design that best answers your brief and mission complete, I build out the brand into industry-specific mockups so you can see how your brand will take shape in the real world. I then craft an extensive presentation detailing each stage of my process and the rationale behind my decisions, which I'll present to you in a video call.
06. Gathering Feedback and Finalizing
06. Gathering Feedback and Finalizing
After receiving your consolidated feedback, I refine the design further if needed or, in rare cases, create a new option. If the changes are significant, I wrap them up in another presentation. Once approved, I work on any additional agreed-upon assets, such as brand guidelines, branded materials, packaging, etc. We’ll have subsequent calls to review new work, following the same approval process until all deliverables are signed off and you’re ready to make an impact!
After receiving your consolidated feedback, I refine the design further if needed or, in rare cases, create a new option. If the changes are significant, I wrap them up in another presentation. Once approved, I work on any additional agreed-upon assets, such as brand guidelines, branded materials, packaging, etc. We’ll have subsequent calls to review new work, following the same approval process until all deliverables are signed off and you’re ready to make an impact!
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